After their equating Blacks to Cows, I am not surprised. Offended? Yes. But not surprised. I still dont see how anyone, unless their trolley has left the tracks can defend these advertisements. Even if one supports PETA, then, as you correctly point out, their tactics are not converting anyone, just alienating potential Allies!
That Hardees big Burger sure tasted good for lunch! I think I will have KFC for dinner.